Financial technology company Fexco picked up a coveted award at the 2016 Awards for Excellence in Public Relations (PRCA) on Friday, 17th June 2016 at the Shelbourne Hotel, Dublin. Hosted by the Public Relations Institute of Ireland, the awards recognised best practice, creativity and excellence in the execution of Public Relations.
Nominated in the first ever ‘Best Sports Campaign’ category Fexco was shortlisted alongside entries from Lidl and the IRFU including; “Ladyball” – the launch of Lidl’s sponsorship of the Ladies Gaelic Football Association and “Winning the Battle of the Brands for the 2015 Rugby World Cup” entered by PR Agency – PSG Sponsorship and Life Style Sports.
When calling on Fexco as the winner of the category, Gavin Duffy MC cited the judges’ comments, “The category winner demonstrated how ambitious targets can be reached, within a modest budget, when communications are strategic, tactical and well implemented.
“Equally, it was noted that in the area of sports public relations it’s not simply scale but more often great insights and partnerships which help to create the standout activity which becomes much more than the sum of its parts. For delivering a refreshed sponsorship with clear business benefits and results: The winner of the first Best Sports Campaign category is: Fexco’s re-energised sponsorship of the 2015 Asian Gaelic Games”
Attending the awards was a team from Fexco including Maria McGrath, Head of Communications, Fexco Group.
Commenting on the win Maria McGrath said, “I’m absolutely thrilled that Fexco has won the award this year, it is testament to the work of the Marketing Team and an accolade that the entire organisation can be proud of. It is also gratifying to see that Fexco’s commitment to great partnerships has been echoed in the judges’ comments – showing how our true core values, as a company, can be reflected in endeavours across the Group. I want to thank my colleagues for their help with the submission and look forward to entering again next year!”
The PRCA Award submission can be read here